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Dismantling Dynamics: CEO-Marketing Manager Relationships

“You’re either at the table or you’re on the menu”, that single line rightly sums up one of the worries currently facing today’s marketing managers: their relevance. This quote was first used by politicians but is slowly becoming a mantra in the marketing world.

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The Importance of keeping your “PROMISE”

Today, brands are everywhere. From the time you get up in the morning and read the news to sleeping on soft pillows, our lives are overtaken by brands, but how do we choose the best one? It solely depends on the additional benefit the brand provides, that’s where value comes into place.

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