“You’re either at the table or you’re on the menu”, that single line rightly sums up one of the worries currently facing today’s marketing managers: their relevance. This quote was first used by politicians but is slowly becoming a mantra in the marketing world.
Today, brands are everywhere. From the time you get up in the morning and read the news to sleeping on soft pillows, our lives are overtaken by brands, but how do we choose the best one? It solely depends on the additional benefit the brand provides, that’s where value comes into place.
What do certain brands mean to you? why do you choose them over others? When you have cravings; why do you choose to walk a mile for Baskin Robbins over any ice cream at your nearby grocery store?