Mariam has worked and lived in the UAE for 7 years and graduated in London with an Honours in Marketing Management.
Beyond traditional boundaries - Mariam believes in using the synergy of strategy, art, design, and communication to create unshakable brand equity. She is the Creative Director and Founder of Haus of Hendricks.
There is no shortage of reasons why she is fascinated by branding. However, at the top of that list would be the contribution it makes to big picture thinking and issue-driven recourse.
This played a significant role in why Mariam founded Haus of Hendricks in 2017; a multidisciplinary branding agency that scales the length and breadth of the Middle East and Africa.
Her vision was to explore concepts of consumer logic and rise to the challenge of imbuing branding strategies with her background in and passion for design.
In cultivating brand identities and shaping value narratives, Mariam has spearheaded diverse teams, delivered bold positioning strategies, and organized industry-defining events for a client roster that includes EMAAR, Dubai Holding, Al Habtoor, and Glencore.
With over fifteen years of experience in marketing, branding & events, Mariam has watched trends come and go and has ridden the wave of those with the power to go the distance.
With this contingent, she has successfully led the launch of multiple companies in the GCC, assisted in industry-defining expansions, managed post-merger rebranding, and set the tone for the trends that matter for companies making the biggest difference.
Aziz is a former Canadian diplomat, design thinker, and the Managing Director at Haus of Hendricks. In government, Aziz became a leader in inter-departmental policy making, leading teams on issues such as citizenship legislation; maternal health in developing countries, and Canada’s policies on international trade with the Middle East.
In each of these examples, Aziz brought together stakeholders at all levels of government, designed the development phases for the policy, and then oversaw the implementation phase in partnership with government and non-government partners.
For the last 11 years, Aziz has lived and worked in the UAE, including 4 years as Canada’s Deputy Ambassador. During that time, he became well versed with the region’s business community and how to create impactful communications and branding strategies to resonate around the world.
Over the past 20 years, Aziz’s career includes working as an advisor on Middle East business and cultural issues for the Prime Minister of Canada, developing strategies to enhance the reputation and presence of organizations around the world.
More recently, Aziz has worked as a leader in the governance practice of a Big Four firm and was engaged in international relations academic work in Dubai. During this time, he co-wrote a book chapter on how to design a comprehensive wellness and happiness policy in the context of the UAE federal system.
Aziz holds advanced degrees in International relations and diplomacy from the University of Amsterdam and the Global Affairs Canada Diplomatic Institute.
Born and raised in Dubai, Yara developed interests related to the sociopolitical landscape encompassing the region. Yara graduated from the Canadian University Dubai with a BA (Hons) in media studies and advertising.
Amir G’nia. A creative director and cinematographer by title, but a visual experimentalist at heart. His passion is creating powerful and emotionally compelling imagery.