Today, brands are everywhere. From the time you get up in the morning and read the news to place. Because the most important asset of any company is “brand value”
Your brand is what other people say when you’re not in the room – Jeff Bezos
A Brand is not just a logo or Ad campaign, it is a promise. A promise that is conceived by your audience or market – a promise to meet their expectations. With cut throat competition and more alternatives than ever, brands that provide the highest value are the Ultimate winners.
If you’re not to boost your company’s brand, that’s okay. We can help.
5 Strategies to enhance brand value
Stand out from the crowd– If you’re in a flock full of white sheep, you will go unnoticed. That’s why you must come out of your comfort zone and try tomers.
It’s all about striving for Superlatives- The best product, most innovative, great Employees
But trying to set you apart from the crowd.
Create an emotional connection– Customers behavior and what triggers their emotions.
The best example for this is Coke’s- Share a Coke campaign, where Coke custo health enthusiasts sharing their coke on social media.
You can also take a page from Coke’s book and find ways to your product offering.
It pays tomers daily lives which is a plus?
Now let’s level up, brands which take a stand on social issues are perceived as more valuable since the customers know what their paying for and where the money is used.
Take inspiration from Always #LikeaGirl campaign, which knocks down social limitations based on gender and helps girls be unsto be continuously active, responsive, and self-aware when running your brand’s social media.
Visuals speak louder than words– Create your own visual style, let it be unique to create your visual deck.
Build Loyalty– Make customers so close that you tell them what they need without them releasing it themselves, producing targeted content is a start of a long-term relationship, If they know and like your brand, they will always come back for more.
To create brand advocated its important not tomers and employees feel appreciated, which goes a long way for brand reputation.
If you need support evaluating your brand or planning your marketing activities for the year ahead, book in for your FREE ten-minute telephone consultation with Haus of Hendricks at hausofhendricks.com
Still not sure what to do?
At Haus of Hendricks, we have worked in the industry for over 10 years, exercising some of the world’s best brands and advising those who are just starting out. Our team of creative people will breathe life intoday.