Beyond Coffee, based in the beating heart of Dubai’s financial hub, provides customers with coffee made from a unique blend of single origin beans and innovative brewing methods. Delighting customers in need of refreshment in the bustling city, the brand aims to deliver perfection with every cup.
Combining a specialty coffee experience and lifestyle store, Beyond Coffee promises to live up to its name by going above and beyond the everyday, and expanding its customers’ sensory horizons with mixology, attention to detail, and a commitment to quality. Located in the financial hub of Dubai, DIFC, the brand applies a meticulously tailored approach to every step of the customer journey; they provide the ability to select from a seasonal array of single origin beans and preferred brewing methods (including V60, Espresso, Cold Brew, Aero Press and Chemex approaches), resulting in a truly bespoke and memorable coffee experience.
We strongly believed it was essential for the brand to reflect the promise made by its name, which suggests that the coffee should always be beyond the customer's expectations. We combined a stylishly minimal and quirky design with the concept of the Universe, resulting in a logo which exceeds the normal, and takes the brand’s visual impact ‘beyond’ its competitors. We are proud to have worked on such a unique and inspiring brand as Beyond Coffee.
Haus of Hendricks was born out of a mission: to enable and demystify the branding industry through a transparent and sincere approach. We create iconic brands across the Middle East, Europe and Africa.
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