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Driven by Business, Inspired by Design.

5 Unmissable Tips for Successful Rebranding Post-Pandemic

The storm of COVID-19 will undoubtedly pass. However, the world it leaves behind will be, without a shadow of a doubt, a significantly different place. People all across the world will be thinking differently, behaving differently, and consuming in markedly different ways. Indeed, we have already seen the beginnings of this shift right across the

Bring on the Disruption: Brand Growth in the Era of COVID-19

OK – it’s more than fair to say that 2020 didn’t turn out quite the way any of us planned. With the COVID-19 pandemic causing disruption in every country, across every industry, and in every economy, you’d be forgiven for thinking that this isn’t the time to start planning big and expanding your horizons.  

Navigating Brands Through the Age of COVID – 19

Make no mistake, these are extraordinary times we are living in. While nature is pressing the reset button, the future is looking uncertain (to say the least), and economies across the globe are scrambling for stability, business and brand owners have little choice but to dial up the agility, get back to the drawing board,

Dismantling Dynamics: CEO-Marketing Manager Relationships

“You’re either at the table or you’re on the menu”, that single line rightly sums up one of the worries currently facing today’s marketing managers: their relevance. This quote was first used by politicians but is slowly becoming a mantra in the marketing world.

The Importance of keeping your “PROMISE”

Today, brands are everywhere. From the time you get up in the morning and read the news to sleeping on soft pillows, our lives are overtaken by brands, but how do we choose the best one? It solely depends on the additional benefit the brand provides, that’s where value comes into place.

Creating A Brand Strategy in (Under 10 mins!)

What do certain brands mean to you? why do you choose them over others? When you have cravings; why do you choose to walk a mile for Baskin Robbins over any ice cream at your nearby grocery store?