Level Shoes is a brand with an uncompromising vision to offer customers unparalleled choice, boundless inspiration, and expert advice tailored to specific desires and needs. We were approached to provide digital assets which not only shared these values but which heightened this vision, resulting in us crafting impactful masterpieces for their core PR strategy.
Level Shoes opened its doors in 2012 at The Dubai Mall. The groundbreaking retailer set new records of truly awe-inspiring proportions: a 97,000 square foot department store dedicated solely to the world of footwear, it became the largest of its kind anywhere across the globe. A unique and homegrown concept from the Chalhoub Group - the preeminent luxury retailer in the Middle East - Level Shoes instantly cemented its reputation as one of the world’s leading footwear destinations.
It was immediately clear to the whole team that Level Shoes deserved digital assets which reflected the brand’s broad digital platforms, and that complemented the Pop-Up launches that the company tailors for each brand they work with. We crafted assets which elevated luxury and chic design elements, and which matched the impressive ambitions of this Dubai institution.