Our client was already an advocate in the beauty and well-being space. They wanted to bring a truly organic range to the Middle Eastern market. Their objective was clear, to introduce a range for the discerning consumer without the luxury price tag.
Frankincense has been traded on the Arabian Peninsula for more than 6,000 years. The majority of the trees harvested for Frankincense can be found in North Africa. They produce and manufacture in the same state-of-the-art laboratories like many other high-end brands.
We felt that the brand should reflect the iconic tree from where it descends and created a new brand identity that pays tribute to its heritage. We focused on the Frankincense tree as it was symbolic and designed the natural beauty product line which included a face and body lotion and anti-wrinkle creams. We are truly ecstatic once this brand launches across the Middle East and worldwide.