Responding to Local Competition as a Global Brand
Large-scale global brands – those which are well placed within the $1.2 trillion consumer goods industry – have found themselves subject to a competitive alarm clock in some unlikely places: namely, Indonesia, India, Brazil, and China. The top brass of many well-established brands have heard the ringing of the alarm bells for some time… and
Leadership in Action: 3 Daily Steps for Setting the Tone of Company Culture
Inspiring and effective leadership – and management that brings significant and enduring differences to a business – isn’t something that comes about overnight. Companies have an organic component to them; they respond to stimuli, they require cultivation, and only when a wide array of different components are in place and ticking along correctly, will they
The Seven Signs of Resilient Leadership
There is no single ‘cut and dried’ aspect of leadership that holds particular preference over another, just as there is no single attribute that successful leaders possess which leads to their effectiveness when it comes to managing and motivating teams. Rather, successful leadership is something that comes about as the result of a spectrum of
Leadership in Action: Post-Pandemic Competitive Positioning
It’s been a tough period for us all throughout 2020, and there’s no real guarantee that our collective woes and an altered way of living will be much brighter in the year – or even years – to come. Alongside the severe humanitarian and health crises caused by the COVID-19 pandemic, brands and
The Golden Age of Female Entrepreneurship
Who runs the world? 2021 might be looking uncertain at present, but one thing is for sure: it will be the year in which the forces of feminism and entrepreneurialism fully converge, and together, they’ll usher in a new dawn of female entrepreneurship. The results will benefit all of us; empowering the women making
5 Unmissable Tips for Successful Rebranding Post-Pandemic
The storm of COVID-19 will undoubtedly pass. However, the world it leaves behind will be, without a shadow of a doubt, a significantly different place. People all across the world will be thinking differently, behaving differently, and consuming in markedly different ways. Indeed, we have already seen the beginnings of this shift right across the
Bring on the Disruption: Brand Growth in the Era of COVID-19
OK – it’s more than fair to say that 2020 didn’t turn out quite the way any of us planned. With the COVID-19 pandemic causing disruption in every country, across every industry, and in every economy, you’d be forgiven for thinking that this isn’t the time to start planning big and expanding your horizons.
Navigating Brands Through the Age of COVID – 19
Make no mistake, these are extraordinary times we are living in. While nature is pressing the reset button, the future is looking uncertain (to say the least), and economies across the globe are scrambling for stability, business and brand owners have little choice but to dial up the agility, get back to the drawing board,
Dismantling Dynamics: CEO-Marketing Manager Relationships
“You’re either at the table or you’re on the menu”, that single line rightly sums up one of the worries currently facing today’s marketing managers: their relevance. This quote was first used by politicians but is slowly becoming a mantra in the marketing world.
The Importance of keeping your “PROMISE”
Today, brands are everywhere. From the time you get up in the morning and read the news to sleeping on soft pillows, our lives are overtaken by brands, but how do we choose the best one? It solely depends on the additional benefit the brand provides, that’s where value comes into place.