To create a concept for a world leading Real Estate Developer in Abu Dhabi. Paying homage to the launch of their private Island development which radiates success and salutes the dreamers head on.
Real Estate Development can be a very saturated market and more than ever follows the same regimented aesthetic. The developer was adamant that they wanted to step away from the status quo and create a more centered and modern brand.
We wanted to take a sidestep from the usual Middle East campaign and create a concept which was modern and contemporary in finish. Our potential creative routes embodied a brochure, billboards, email styling, and print adverts. We truly look forward to the launch of a magnificent project.