We designed a brand identity for a family business in the Gold and Diamond industry. We were requested to curate visuals for jewelry targeting girls between the ages of 5-15. The objective was to create a brand which was luxurious and targeted the high-end clientele.
Petit Chou is French for hey little sweet thing. We were in awe of the name and the product line, which was delicate, premium and very innovative.
The artisan children's jewelry brand was born. We created the visual identity which was highly curated via photography, illustrations and typefaces to create colour pallets which complimented the new product line. We developed the style guide, brochure for business development and stationary. We wanted to create a wanderlust and magical mood which would set the tone for the aspiring new brand.